Shedeur Sanders was a lightning rod during his NFL rookie season with the Cleveland Browns, leading to an unprecedented windfall through jersey sales, trading cards and other licensing agreements thanks to a diehard personal fanbase. Sanders banked a record-breaking $17.7 million last season in group licensing income, according to the NFL Players Association annual report. The number shattered Tom Brady’s previous single-season high of $9.5 million during his time with the Tampa Bay Buccaneers, per Front Office Sports.
This licensing payout is 170% more than his father, Deion Sanders, will make during the 2026 season as Colorado’s coach, and pales in comparison to Sanders’ four-year
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