SB LX, halftime show fall shy of ratings records

Associated Press

Feb 10, 2026, 07:23 PM ETOpen Extended Reactions

Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.

Seattle‘s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to Nielsen’s Big Data + Panel rating system.

That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia‘s 40-22 victory over Kansas City Chiefs last year on Fox.

Editor’s Picks

1 Related

However, Super Bowl XL is the most-watched program in NBC history. The network

Link to Original Article - on ESPN