Super Bowl 2026 commercials that feature athletes: Serena, Peyton and Hall of Fame tight ends

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Super Bowl LX between the New England Patriots and Seattle Seahawks boasts star power on the field, in the stands — and in the commercials.

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While some fans come for the gridiron action, others tune in to the NFL’s marquee game of the season for the ads. There’s often a hefty price attached to Super Bowl commercials, and this year is no different. According to CNBC, 30-second slots averaged $8 million and some sold for more than $10 million. However, the right ad can be priceless.

Athletes will be scattered throughout the commercials during

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