Toyotathon promotion fueling Jordan Love’s strong second half of season

Anthony Gharib, ESPNDec 15, 2024, 12:21 PM ET

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The holiday season means the NFL playoffs are inching closer and, most importantly for Green Bay Packers fans, the Toyotathon is underway.

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The yearly sales event by Toyota — who became the NFL’s official automotive partner in October 2023 — offers special deals on vehicles and typically runs from mid-November to early January. It is one of the automobile dealer’s biggest events, which happens to enhance the performance of Packers quarterback Jordan Love, who faces the Seattle Seahawks on “Sunday Night Football.”

Love is having another strong year.

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