Associated Press
Feb 10, 2026, 07:23 PM ETOpen Extended Reactions
Sunday night’s Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.
Seattle‘s 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to Nielsen’s Big Data + Panel rating system.
That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia‘s 40-22 victory over Kansas City Chiefs last year on Fox.
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However, Super Bowl XL is the most-watched program in NBC history. The network
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