Where will Kendrick Lamar land among most popular halftime shows?

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Some might argue that the real show on Super Bowl Sunday doesn’t start until halftime, when the Apple Music Super Bowl Halftime Show takes center stage.

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This year, Kendrick Lamar is set to own the spotlight at the Caesars Superdome in New Orleans, following up Usher’s electrifying set in Las Vegas last year. Usher’s 15-minute spectacle, fresh off a Vegas residency, was packed with hits. And now, it’s Kendrick’s turn.

After a massive 2024, which included a high-profile musical feud with fellow rapper Drake and the release of his chart-topping album “GNX,” Lamar is stepping into the Super

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